CAN MY NAME BE YOUR TRADEMARK?

In July 2011, designer, Hayley Paige, at age 25,  joined JLM Couture as head bridal designer and began designing a line of bridal gowns under her own name, Hayley Paige.  As a JLM designer, she built up her social media followers on IG, TikTok and Pinterest. Her social media feeds not only featured Hayley Paige bridal gowns but also included personal pics of the designer, her fiance and her dog. JLM took exception and demanded that Hayley limit her social media content to bridal ware only. Hayley refused and changed the social media passwords instead.

Can you guess what happened next?